Understanding Human Behavior
in an AI-Shaped World.
Dr. Attaran helps organizations understand the human side of
AI adoption and the psychology of algorithms so teams can
communicate better, build trust, and lead with confidence.
Keynotes and workshops that turn behavioral science into practical strategies for marketing, communication, and AI adoption.
ABOUT
Dr. Shar Attaran is a Professor of Marketing at Bryant University, 2x TEDx speaker, and consumer behavior expert who helps organizations understand the human side of AI adoption and the psychology of algorithms.
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Her work blends behavioral science, digital marketing, and real-world strategy to help teams communicate better, build trust, and lead with confidence in an AI-shaped world.
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Through keynotes, workshops, and consulting, Dr. Shar translates academic insight into practical strategies for marketing teams, agencies, educators, leadership groups, and organizations navigating digital change.
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Shar is co-author of the book, The Little Black Book of Social Media: Strategies to Ignite Your Brand
If you’re serious about building your brand online, the 30-Day Social Media Workbook gives you a clear, step-by-step plan to make it happen. With daily prompts, proven social strategies, and real success stories, it helps you turn ideas into consistent, effective online presence.
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SPEAKING
The Psychology of Algorithms
For marketing teams, agencies, communications leaders, and brand teams.
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How platforms, AI, and algorithms shape attention, trust, persuasion, and consumer behavior.
Talks:
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Persuasion in the Age of Algorithms
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Why You ClickThe Battle for Truth in a Viral World
TOPICS
The Human Side of AI Adoption
For leadership teams, HR, L&D, educators, and organizations navigating change.
Why people resist AI, how teams build confidence, and how organizations move from tool access to real behavior change.
Talks:
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AI Fear to AI FluencyBreaking
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Digital Silence
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Custom AI Adoption Workshops
Signature Keynotes and Workshops
AS FEATURED IN
Best in the World: Bryant students win international Digital Marketing Competition
Heading 6Episode 87 – Coffee N.5 – How Understanding Consumer Behavior Can Grow Your Business with Sharmin Attaran
GSP012: The One About The Little Black Book of Social Media with Dr. Sharmin Attaran
Sharmin chats with Wallet Hub to discuss what people should look for in an every day credit card.
